1、少且精,多即无。
商家不妨考虑聚合所有流量在餐饮服务的某个最重要的环节,即集中火力主推店内核心服务,譬如“线上购买+预约取餐”“线上下单+外卖”或者“线上购买+到店消费”。
一般的传统理念会觉得功能越多越好,其实不然,质比量更重要,抛弃冗长复杂的功能,花最少的精力做最核心的应用,推最便捷的服务,让用户在第一眼就能爱上你的餐饮小程序。
Firstly, it saves people's time to pay bills. The use of online payment is carried out with a smart phone. Especially when we go to the supermarket, there are always a lot of people waiting in the long line. The process of costing customers' time is to take out the cash or use the credit card, because both customers and cashiers need to count the money or check the bills. But now the cashier can just scan the phone and the bill will be paid and the customer can check quickly.
2、用户都很“懒”,能躺着不会坐着。
“懒人经济”盛行,用户一般都带着“惰性”与“目的性”进行消费,在这种情况下,消费者使用餐饮小程序的目的只有一个:最短的时间内享受最快的服务。当餐饮商家了解用户的消费心理之后,需要做的就是聚焦所有信息,为用户提供最精准的服务,减少用户的思考时间,提高服务效率。