fter the counterfeiting incident, Ruixing recently carried out a round of high-level cleaning, and major institutional shareholders withdrew, but offline stores are still struggling to maintain operation, and in the second quarter of 2020, the number of stores even increased to 6912; Starbucks' brand power is still strong, and even long tail players such as coffee, Pacific Coffee, and Shangdao coffee all have their seats.
数据开放平台卡思数据显示，目前短视频生态中，创作群体仍集中于18-30岁之间，该年龄段的创作者占据了整个创作群体约四分之三。以老年人为创作主题的内容并不算多。也就是说，在目前的短视频生态内，主要仍是以年轻面孔或年轻视角所产出的内容。
连锁便利店出售的咖啡产品最具价格优势，且网点更加密集，在单量上拔得头筹——全家中国曾对36氪称，咖啡将成为其接下来10年最重要的品类，并将在各大一线城市开设咖啡馆；易捷便利店也通过与连咖啡、瑞幸等品牌合作，售卖咖啡产品。
